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In the fast-paced and dynamic landscape of today’s business world, staying ahead of the curve is imperative for sustained success. To achieve this, organizations are increasingly relying on data-driven insights obtained from their data warehouses. One crucial aspect of maximizing the potential of your data warehouse is the implementation of AutoQL’s Alerts feature. In this blog post, we’ll delve into why AutoQL’s comparative alerts feature is indispensable for monitoring company activity, analyzing trends, and making informed decisions that drive business growth.

Understanding Comparative Alerts:

Comparative alerts allow businesses to compare and contrast data from their data warehouse from different time frames. This functionality goes beyond traditional reporting by enabling users to set up automated alerts that notify them when significant deviations or anomalies occur in the data. By leveraging this capability, organizations gain a comprehensive view of their performance over time, enabling them to identify trends and make timely adjustments to optimize key metrics.

For instance, if a company experiences a sudden spike or drop in key performance indicators (KPIs), comparative alerts can trigger notifications, prompting swift investigation and action. This proactive approach ensures that organizations are not blindsided by unexpected developments and can respond promptly to maintain operational efficiency.

The Importance of Different Time Frames:

One of the primary advantages of comparative alerts lies in the ability to analyze data across various time frames. This flexibility is instrumental for tracking changes, identifying patterns, and understanding the impact of external factors on business performance. By comparing current data with historical benchmarks, organizations can gauge whether they are on track to meet their goals or if deviations require immediate attention.

Driving Informed Decision-Making:

Comparative alerts empower business users with real-time insights into their company’s performance to make informed decisions about things like resource allocation, marketing strategies, and process optimization. This data-driven decision-making approach enhances overall efficiency and agility, enabling businesses to adapt swiftly to changing market conditions.

How to create a comparative Data Alert in AutoQL:

1. Within the Data Messenger interface or on a Dashboard Tile, enter the comparison query that you’d like to monitor. Here are some example queries that we use from our grocery store demo data:

    • Compare online sales this month vs last month in TX by customer
    • Total online sales for ca last two months vs last month
    • Compare total shipping 2022 vs 2023 by month

Data Messenger Comparative Alert - AutoQL

2. Once the query has returned a result, select the three dots in the right toolbar to “Create a Data Alert” based on that query

Data Messenger - Comparative Alert | Self Service Analytics

3. A modal will appear that has pre-entered your query and allows you to pick your metrics on what to be alerted on (and if you want to compare that query to a numerical metric or another query), the frequency of when the alert should execute, and a title/comment to include with your result when the alert is executed.

4. Hit “Finish & Save” to finalize your comparative alert.

5. When the alert has executive, you’ll have a notification dot on the bell icon next to your profile in the top right corner of the Webapp interface, click on the bell to view your alert results.

Comparative Alert - - Self Service Analytics

Ensuring Proper Trending:

Tracking trends is crucial for any business striving to remain competitive. Comparative alerts provide a comprehensive perspective on how metrics are evolving over time, allowing organizations to validate whether they are trending in the right direction. This capability is invaluable for making strategic decisions that align with the company’s long-term objectives.

In conclusion, comparative alerts play a pivotal role in leveraging the full potential of the organization’s data warehouse for strategic business monitoring. By enabling users to analyze data across different time frames, monitor trends, and identify anomalies, comparative alerts provide a robust framework for informed decision-making. As businesses continue to navigate the complexities of the modern marketplace, integrating comparative alerts into data warehouse strategies will be essential for staying ahead of the competition and achieving sustained success.

Interested in learning more about AutoQL’s comparative alerts or want to see a demo in action? Reach out to the team for more information →

Erica Lister

Author Erica Lister

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