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Empowering a Beauty Brand’s CRM Managers With NLP Self-Service Analytics
CRM Manager Query Examples - Self Service Analytics

CRM managers in the beauty brand often face delays in obtaining necessary data from the Paris team due to an extensive backlog of requests.

Omnichannel and Retail - Self Service Analytics -

Limited real-time data and overstretched data teams lead to missed opportunities and inefficiencies.

Introduce a self-service data tool for CRM managers to enable real-time analysis of customer journey trends and market changes. As a result, they can deliver personalized customer experiences more effectively by providing the right message, on the right channel, at the right time.


  • Customers who have purchased from our platinum line, who have an annual order value above $800, and who have bought a personalized gift
  • All customers in Paris with annual purchases greater than $2000 and who have cosmetics products saved in their shopping carts within the last 24 hours


  • 20% Average order value increase
  • 15% Revenue per email increase
  • 3% Loyalty registration rates increase


Erica Lister

Author Erica Lister

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