Empowering a Beauty Brand’s CRM Managers With NLP Self-Service Analytics
TODAY
CRM managers in the beauty brand often face delays in obtaining necessary data from the Paris team due to an extensive backlog of requests.
CHALLENGE
Limited real-time data and overstretched data teams lead to missed opportunities and inefficiencies.
SOLUTION
Introduce a self-service data tool for CRM managers to enable real-time analysis of customer journey trends and market changes. As a result, they can deliver personalized customer experiences more effectively by providing the right message, on the right channel, at the right time.
QUERY EXAMPLES
- Customers who have purchased from our platinum line, who have an annual order value above $800, and who have bought a personalized gift
- All customers in Paris with annual purchases greater than $2000 and who have cosmetics products saved in their shopping carts within the last 24 hours
ECONOMIC VALUE
- 20% Average order value increase
- 15% Revenue per email increase
- 3% Loyalty registration rates increase
*Incremental
