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Bring critical insights to immediate attention for business users of all technical skill levels.
~8 minute read

The digital world is at your users’ fingertips and their data should be, too. Data alerts notify users when important changes happen in their business, automatically. With custom data alerts embedded as a feature in your product, you can significantly increase user engagement and see reliance on your software skyrocket.

Data alerts empower your users to take immediate action when they reach key milestones and enable them to keep a proactive pulse on their business. This means users can manage by exception instead of continuously monitoring dashboards or waiting for technical team members to pull data for them.

In this post, we’ll expand on the key benefits of adding data alerts to your SaaS solution so you can meet the demands of today’s data-driven customers and get ahead.


What are data alerts?

Data alerts detect changes as they occur in a database and automatically notify relevant users when those changes happen. Alerts let users know about important events like hitting sales targets, going over budget, dipping below an inventory threshold, or meeting a production goal.

Creating customized data alerts brings even more value to users. Personalized alerts surface relevant and meaningful data, so users can focus on the metrics that matter to them on a daily basis. Instead of working around static alert configurations, custom alerts meet users’ needs with actionable insights they’re interested in.

Data alerts streamline the data access process by pushing key insights to users in real time, so that can they can make decisions and take action, faster. Alerts can also prevent setbacks like expensive overages or inventory shortages. Strategically configured alerts empower teams to seize opportunities the moment they arise.

Data alerts might be the death of dashboards. Only 45% of people who use BI tools actually engage with their dashboards. Gartner notes that dashboards can’t keep up with the demand for information as more types of users (especially non-power users) need faster access to data. When relevant data is served up exactly when the user needs it, there’s no need to sift through a library of dashboards to spot changes or analyze anomalies.’s Data Alerts are easy for anyone to set up and customize in seconds with natural language. Custom alerts let users know about meaningful changes and events when they happen, allowing humans to focus their attention elsewhere to drive maximum value in their business.

Here are 5 reasons why SaaS providers should put data alerts on their roadmap, ASAP:


#1 Boost product stickiness and drive reliance

Make your product the center of your users’ workday and become the go-to source for business insight in every organization you serve. Data alerts increase your product’s value in the eyes of your users because they automatically reveal relevant, meaningful data that informs daily decisions and empowers them to take action.

Notifications can increase engagement rates by 30-40%. When users gain unique and valuable insights from your product via alerts, they’ll return to it again and again. This establishes your offering as a trusty guide on the journey to business success.


#2 Reduce information overload and streamline workflows

From teeming inboxes and Slack avalanches to ever-expanding dashboard libraries and emails filled with unread reports, users are inundated with information at every turn. As more work gets done online, users have to navigate several different tools and interfaces throughout their workday to get their job done.

Data alerts allow you to eliminate the need for users to check in on metrics, search through dashboards, or get ahold of colleagues to run custom reports. This enables them to focus on high-value tasks and tune into their data when it counts. Reducing cognitive overload positions your software as a sanity-saver that simplifies workflows and delivers major impact.


#3 Get ahead of UX debt with familiar features

Top SaaS providers know that when it comes to user experience, they’re not just competing with other business software, they’re also up against every digital experience users engage with on a daily basis.

These experiences include social media, SMS, websites, and B2C products like streaming platforms. Accustomed to receiving a notification about a newly released episode of their favorite show within seconds of logging in, users demand this level of personalization and convenience from the other tools they use every day. Drive adoption and satisfaction by getting ahead of any UX debt you could incur as the rate of innovation in consumer technology skyrockets.


#4 Help customers and users achieve agility

Businesses in every industry understand the need for digital transformation, adaptation, and evolution in a changing economic ecosystem where the demands of consumers shift continuously.

Data alerts support agility by pushing key information and notifying users about changes the moment they occur, so they can take action and seize opportunities in lockstep with the market. Automating this process eliminates the need for users to continuously check in on their data. This allows them to spend more of their precious time executing business-boosting tasks and leveraging the insights data alerts provide to come out on top.


#5 Enable non-technical users to take advantage of analytics

Data shouldn’t be restricted to dashboard-savvy data analysts or the IT department. Insights need to be available to everyone from executives to junior staff, without burdening the already overextended technical teams. As businesses continue to upskill their workers and improve data literacy, data alerts can facilitate a shortcut to success, especially for non-technical individuals.

Instead of spending time sifting through data and trying to analyze complex reports to uncover insights, data alerts bring the most important data to the surface. With data at their fingertips, every user can make data-driven decisions and act on insights derived from their single source of truth.

Data alerts can be set up in seconds and deliver valuable insights to users of any skill level, right away. Enabling users to move from insight to action, fast, means time-savings and cost-savings, productivity enhancement, and greater business agility. Alerts free technical teams from running redundant reports and building customized dashboards, and gets data into the hands of the business users who need it most.

With AutoQL, seamlessly embed Data Alerts in your SaaS solution. Learn more about Data Alerts here →

Keagan Perlette

Author Keagan Perlette

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