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AutoQL for E-Commerce Businesses.
~3 minute read

Online commerce has opened an opportunity for retailers to infiltrate new markets and scale their businesses faster than ever. A major contributor to the success of today’s e-commerce companies is their ability to track and leverage huge volumes of data to spot trends, deeply understand customer behavior, and create highly impactful targeted campaigns that skyrocket sales.

Thanks to reporting and analytics capabilities in the software retailers use, teams can take advantage of data as a competitive resource by collecting insights from every website click, opened email, and checkout transaction.

However, even with the widespread use of analytics technology, training teams to leverage data as part of their everyday decision-making process takes time and money. Due to the sheer volume and ever-growing complexity of data, it can be difficult for teams to keep up, let alone fully leverage it while simultaneously scaling their business.

Read more: Enabling Data-Driven Decision Making at Agile SaaS Companies

While there’s no shortage of data, it’s sometimes difficult to remove barriers to its use. Often, there’s unnecessary friction and restricted access between users and their data, but the goal should be to enable viewing data insights from anywhere at any time.

With a Decision Intelligence solution like AutoQL, e-commerce companies can deliver an intuitive and seamless data experience for every type of user.

Deliver Customer Behavior Insights that Drive Growth at Scale

With intuitive access to data any time, anywhere, everyone can make data-backed decisions a part of their everyday workflows.

Employees in each department—from the warehouse staff to the communications team—need the ability to keep up with fluctuating inventory, shifting consumer trends, and unique customer behavior.

Instead of sifting through dashboards and reports while switching windows to compare data visualizations, users should be able to ask simple questions. Queries like “What were the total site visits for campaign A versus campaign B?” Or, “Show me sales this quarter by campaign by item.”

Asking these questions should yield immediate and accurate results that anyone can explore further. Are you still relying on data analysts and weekly reports to provide your team with answers to these questions? When users can’t quickly pull up vital stats, multiple departments may suffer. AutoQL provides instant access to your data, enabling insights based on real-time information. Imagine if:

The marketing team can ask questions like, “What was our total ad spend on BOGO promotions last quarter?” or “What were our top 5 sellers in menswear November 1, 2019 to January 7, 2020?”

Customer service team members ask for “All returns requested last week compared to returns processed” or, “How many sales converted via live chat by day last month?”

Warehouse staff can ask, “Show me average sales for item X by week over the last 3 months,” helping them optimally restock popular products.

How much more proactive could your teams be if they never had to wait for the answers to their data questions?

Read more: Providing Zero Learning-Curve Data Access for Everyone

Access to data on-demand empowers both e-commerce and physical retail teams to make informed decisions, meet targets, and accomplish goals. With a data-backed understanding based on a single source of truth, they can develop insights on customer wants, behavior, and demand that will help propel the business forward.

For e-commerce and retail companies, adding a user-friendly data access solution means quickly pulling reports, sales data, inventory, and purchase orders. This information is vital to making good decisions that save money and increase customer satisfaction. Quickly rectify out-of-stock items, know exactly when to re-order inventory, and track sales performance on the go, from any device.

Get more value out of your business data and create a positive data experience across teams. Just ask AutoQL a simple question and immediately receive a simple answer. No learning code, and no searching through reports for the specific chart you need. By using a Decision Intelligence solution along with actively-updated data, you can confidently drive revenue even while the global industries of e-commerce and retail continue to evolve.

Erica Lister and Keagan Perlette

Author Erica Lister and Keagan Perlette

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